We live in a culture obsessed with youth and the futile task of keeping it. It`s the number one focus of marketers, product designers and cosmetic surgeons. But, alas, no matter how often you dye your hair, update your wardrobe, keep your wrinkles in check and lie about your age – that damn, unavoidable, irrevocable, inexorable thing called AGEING happens. It’s an undeniable fact – everybody ages, even Tom Cruise (sigh).